I got my first regular, professional blogging gig last week. As popular of a digital content type that it is, the vast majority of the writing I’ve done professionally so far has been static website content–mostly marketing-type content, but also quite a bit of technical writing. I’m a long-winded academic at heart, so taking on a longer-form project is always fun for me! I’ll be blogging regularly for Redstitch, a small digital agency with which I’ve worked for almost 2 years now. I’ll start with their in-house blog, then we hope to expand our blog offerings to their clients, so I have even more blog-writing projects soon.
Working in tandem with the new inbound marketing guru at Redstitch, the first blog series I developed is a series on marketing personas. This was a great topic with which to start–it’s super critical in today’s market and I have a ton of experience researching, developing and executing content based on targeted personas. Blogs are great because there’s often research involved (my favorite) and they’re a regular, ongoing gig. It will be fun to develop a tone for the Redstitch blog over time and–hopefully–a devoted readership! (Note: the blog isn’t live quite yet, but it should be fairly soon.)
Any tips for me as I begin blogging on digital marketing topics?