Conducting Some Qual…Online!

online-qual

I feel like I’ve moved into the 21st century. I recently helped to set up, facilitate and report the results of an online discussion board for the United Way of Greater Cincinnati (UWGC). It was a really fun, educational experience. Coming from academia, transitioning from using a typewriter to a computer to publish one’s thesis is considered a bit of a big deal!

As I blogged about here, back in November I completed a course with Carol Shea (of Olivetree Research) about developing and testing new concepts using online discussion boards. I was excited to actually get to work with Carol on this UWGC project. (Thanks again, Carol, for this great opportunity!) The discussion board went very well; we had many participants who shared insightful comments. As much as I enjoy moderating the actual discussions, carefully reviewing and analyzing the findings to distill new insights for the client is my favorite part of the research process.

I hope to continue to get involved with more research projects this year–especially those of the online variety. It’s evident that this is the direction in which qualitative research is going in the (immediate) future, so I know that I need to polish my online research skills. Email me today (danielle.quales@gmail.com) if your company has a upcoming qualitative research project (B2B or B2C–I do it all!) that needs freelance support!

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