El Camino Hospital Debuts Dazzling New Website

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Want to see an example of a hospital website that puts the patient first?

Take a look at what’s going on at the Silicon-Valley based El Camino Hospital.

True, we’re a bit biased (we helped write 400+ pages of content and still have more to go), but we think you’ll love how it’s easy-to-use, informative and visually appealing — all at the same time.

Here’s what makes it pop:

  • Responsive design. Catering to a patient population that is tech-savvy and likely to access the site from a smartphone or tablet, the website is fully responsive and adaptive when viewed on any device. And of course, the content is, too.
  • ER wait times on homepage. While this may seem like a small detail, including ER wait times front and center on the homepage provides patients with useful information that can help them avoid surprises when they show up for emergency services at the hospital.
  • Simple, streamlined navigation. Designed with patient needs and questions in mind, all major site branches are easily accessible from the landing page. That means patients spend less time hunting around for information they need.

Ready to redesign your website? Contact us today.

Originally published on WriterGirl & Associates blog.

3 Innovative Instagram Posts from Hospitals

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Here’s a stat to think about: There’s more than 300 million monthly active users on Instagram.

Or to put it another way: More people are using Instagram than Twitter.

We love seeing hospitals staying active on this social media platform. Here are a few ideas to inspire your account:

  • Houston Methodist (@housetonmethodist) “We Noticed You” highlights an exceptional staff member with a photo and quote from a patient showing how great they are. What a nice way to honor staff members who’ve gone above and beyond, as well as to show the community how they’re an outstanding healthcare organization.
  • Baptist Health of Florida (@baptisthealthsf) Family Fit Fest — an ongoing health and fitness initiative that Baptist Health sponsors — includes a weekly healthy eating challenge. For this, an Instagram post contains a collage of three healthy ingredients. It challenges families to create a meal using these ingredients and then, share their photos of the creative, healthy meal.
  • Nebraska Medical Center (@nebraskamed)  Nebraska Medical uses their Instagram as a major component in their fundraising campaigns. They share patient stories to inspire donations and make celebratory posts when certain fundraising milestones are met.

If your healthcare system isn’t on Instagram yet, what are you waiting on? We’d love to see the ingenious ways you can make use of this powerful, image-based social media platform.

Originally published on WriterGirl & Associates blog.

3 Hospitals that Virtually Connect Patients with Loved Ones

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We’ve all been there — a loved one is currently in the hospital, but work, school, childcare or other obligations prevent us from visiting that person. How do we show that we’re thinking about them, even when we’re unable to visit? Our three clients have found a creative solution to that dilemma:

  • Riley Hospital for Children at Indiana University Health – As a service available for any current inpatient at Riley Hospital, a loved one can complete a simple online form and an eCard greeting will be sent to the patient. The eCard service is offered during weekdays.
  • Baptist Health of Kentucky – Send any patient who is currently in the Emergency Room or receiving outpatient surgery or diagnostic testing an eCard, which will be delivered by a volunteer within 24 hours, Monday through Friday.
  • Broward Health of Florida – Choose a personalized image and send an eCard to anyone currently in a Broward Health facility.

Best of all, eCard services are free to the patient’s friends and family, as they are delivered by volunteers at most healthcare facilities. What a great way to show someone you care and are thinking about them, when you aren’t actually able to visit the hospital.

Originally published on WriterGirl & Associates blog.