Is your hospital website designed for the patient? If it’s not, they’ll be unhappy.
Need proof? Kentico Software recently released a survey that showed 71 percent of people said their healthcare providers’ website could be more helpful.
The survey also uncovered a list of the top “wish list” items that patients want. Take a look at the top three items on the wish list, along with ideas on how WriterGirl is helping our clients make their websites more helpful.
- Making “Contact Us” easier. The contact page — with its prominent location in the top site navigation — provides multiple options for contacting Houston Methodist. Patients can use an online form to schedule appointments or call to make an appointment using a local, toll-free or international-friendly phone number. The Texas hospital also provides clear contact information for billing questions and career opportunities.
- Ease of finding information and getting questions answered. El Camino Hospital’s new website features simple navigation that connects users with answers to their healthcare questions. The website homepage even features estimated ER wait times. This newly redesigned website provides a lot of relevant information, all organized in a structure that makes sense to patients – not just the hospital personnel!
- Healthcare professional biographies. We worked with Washington, D.C.-based MedStar Health to develop personalized provider biographies for their website. In most cases, we were able to interview the providers to ask for details about their education, experience, clinical expertise and even their personal life. Including provider biographies on a healthcare website is a great way for patients to personally connect with their physician, nurse or midwife.
Originally published on WriterGirl & Associates blog.