You’ve probably heard some buzz about Periscope (it hit 10 million users this summer), but have you thought about using it at your hospital?
Here’s why you might want to: Periscope is about seeing the world through someone else’s eyes, in real time. Imagine if you could show the world what life is really like at your hospital. Download the app, browse a map for live streaming video and click on a user to get in on the action.
Once you’ve done that, check out these ideas on how to use Periscope at your hospital:
- Interviews: Followers love to see other people and hear their perspectives. Use your hospital’s Periscope account to broadcast interviews with a doctor who is pioneering a breakthrough procedure, a nurse who has gone above and beyond or a patient who had a great experience at your facility.
- Facility tours: Use Periscope to provide followers with a “sneak peek” of facility upgrades you’ve been making, a new wing slated to open next month or your redecorated pediatric floor featuring bright, cheery colors. Provide a brief tour of your labor and delivery area to share with OBs whose patients will be delivering at your hospital.
- Events: Shoot video of events at your hospital, so that those who can’t be there in person can still share in the fun. Fundraisers, groundbreakings and award ceremonies are great, celebratory occasions to include videos of on your Periscope account.
On Periscope, you don’t have to worry about getting these videos professionally edited. People want “raw,” real footage that provides an insider look into the everyday workings of your facility, your staff and your patients. Viewers want to see your hospital through Periscope, just as they would see it as they walk through your hallways.
Originally appeared on WriterGirl & Associates.
One of the biggest trends in hospital marketing today is creating patient portals. These portals provide a variety of benefits and services to your staff and patients, in a digital format that’s easy for your patients to use.
Recently, we created more than 25 pages of content to update Indiana University Health’s patient portal. This portal allows patients to view lab results, pay bills and schedule appointments. But we know that not every patient is tech-savvy, so when we wrote the content, we wrote it like we were sitting down with the patient and showing him or her how to use it.
Of course, a patient portal is only useful if patients are actually using it. To help IU Health get patients logged into the portal, we created mini help manuals. For example, the first one we wrote is, “Access Your Account.” This manual shows patients how to log in and get started with the basics of the portal. Such step-by-step tutorials help to alleviate any fears and reduce intimidation about using an online portal.
IU Health’s patient portal is part of their overall EMR (Electronic Medical Record) strategy. With the new healthcare law, hospitals receive compensation when they complete EMRs, and the portal allows patients quick and easy access to their PHR (Personal Health Record). It’s a win-win for everyone. Another benefit of having a patient portal is IU Health can expect to see reduced call volume for their staff, since patients can use the portal to conveniently set appointments or request prescription refills, 24/7.
Need more help convincing your C-suite into updating your patient portal? Here are a few tips.
Originally published by WriterGirl & Associates.