3 Ways to Make Your Non-Profit Resonate With Supporters


I’ve been involved with non-profits in some capacity for practically my whole life–since my aunt and uncle (with whom I’ve very close) started working in Nicaragua in Central America when I was just 4. They founded the Tin Roof Foundation in the mid-1990s, a 501(c)(3) that is dedicated to equipping kids, young people and families with the skills and tools they need to become self-sufficient, productive members of their communities.

Really in the past 5 years, I have become even more involved with Tin Roof through co-running our Facebook page, developing and executing the marketing and social media strategy for our annual fundraiser and working at the event. Here are 3 ways to make the stories your non-profit tells resonate better with your supporters.

#1: Make It Personal

People love personal stories. When it comes to non-profits–especially those that work in other countries–most donors will never meet the beneficiaries. So, telling personal stories and sharing photos is a super effective way to connect donors to beneficiaries.

#2: Make It Relevant

At the end of the day, we are all human and have the same basic needs: food, shelter, security, love. Making the stories personal also helps to make a foundation’s work relevant to donors–since they can more easily connect with a person whose life has aspects that parallels their own. For example, a mother in the U.S. with a baby and a toddler can connect with a Nicaraguan mother with children of similar ages and, therefore, facing similar challenges of raising and caring for multiple children.

#3: Make It Poignant

When you’re sharing stories about individuals your non-profit helps, making those stories personal and relevant will help to also make them poignant. The stories you share should be touching and impactful. Here at the Tin Roof Foundation, we share the following types of stories that seem to resonate well with our supporters:

  • Young people who have been able to attend secondary school, university or trade school thanks to the support of Tin Roof.
  • Individuals who have been able to start a small business, such as basket weaving, jewelry making or chia plant growing, thanks to the support of Tin Roof.
  • Children who have faced and conquered a debilitating medical condition thanks to Tin Roof, that would have otherwise likely have gone untreated.

Welcoming Silas


May 28th, 2016 was a monumental day in my life, to say the least: we welcomed our son, Silas Daniel Quales. Perfectly healthy and arriving exactly one week before his due date, this little guy (weighing in at 6 lbs, 7 oz) has been such a joy. His timing was impeccable, as my husband was off nursing school for the summer so he was able to stay home to help me with Silas for the first 2.5 months of his life.

I took 6 weeks completely off work, during which time I admittedly got antsy to start back to work. I’m one of those people who is not happy if not productive, which usually means making money 🙂 When I did return to my clients and projects in mid-July, the transition was fairly seamless thanks to Jon also being home with us for another month.

Being a WAHM

Becoming a mom has made me appreciate my self-employed, work-from-home status just about a million times more than I did before. Having an easy going baby certainly helps me continue to be productive during the day at home, and I’ve been able to easily plan meetings and on-site engagements on days when my husband is available or when my family members watch Silas for half days. I plan to keep working diligently to grow my business so I can continue freelancing for years to come, so I can be home with my little boy as he grows up!

With that said, I am currently looking to pick up additional projects in my areas of expertise, including writing, editing, content strategy and qualitative research/analysis. I have about 20 hours a week open at this time for additional work. Just shoot me an email at danielle.quales@gmail.com if you have needs in any of those areas!