3 Ways to Make Your Non-Profit Resonate With Supporters


I’ve been involved with non-profits in some capacity for practically my whole life–since my aunt and uncle (with whom I’ve very close) started working in Nicaragua in Central America when I was just 4. They founded the Tin Roof Foundation in the mid-1990s, a 501(c)(3) that is dedicated to equipping kids, young people and families with the skills and tools they need to become self-sufficient, productive members of their communities.

Really in the past 5 years, I have become even more involved with Tin Roof through co-running our Facebook page, developing and executing the marketing and social media strategy for our annual fundraiser and working at the event. Here are 3 ways to make the stories your non-profit tells resonate better with your supporters.

#1: Make It Personal

People love personal stories. When it comes to non-profits–especially those that work in other countries–most donors will never meet the beneficiaries. So, telling personal stories and sharing photos is a super effective way to connect donors to beneficiaries.

#2: Make It Relevant

At the end of the day, we are all human and have the same basic needs: food, shelter, security, love. Making the stories personal also helps to make a foundation’s work relevant to donors–since they can more easily connect with a person whose life has aspects that parallels their own. For example, a mother in the U.S. with a baby and a toddler can connect with a Nicaraguan mother with children of similar ages and, therefore, facing similar challenges of raising and caring for multiple children.

#3: Make It Poignant

When you’re sharing stories about individuals your non-profit helps, making those stories personal and relevant will help to also make them poignant. The stories you share should be touching and impactful.¬†Here at the Tin Roof Foundation, we share the following types of stories that seem to resonate well with our supporters:

  • Young people who have been able to attend secondary school, university or trade school thanks to the support of Tin Roof.
  • Individuals who have been able to start a small business, such as basket weaving, jewelry making or chia plant growing, thanks to the support of Tin Roof.
  • Children who have faced and conquered a debilitating medical condition thanks to Tin Roof, that would have otherwise likely have gone untreated.