Dayton Gastroenterology
August 2015
- Completed surveys with 25 current/past patients and referring providers in order to gauge overall satisfaction and brand loyalty for southern Ohio medical practice
- Delivered summary findings to client within tight timelines
Contractor through TDH Marketing |
Child Care Secret Shopping Project
February 2015 – March 2015
- Recruited team of 18+ secret shopping participants in 6 markets across the U.S.
- Participated in secret shopping training
Contractor through Market Analytics International |
United Way of Greater Cincinnati
January 2015 – April 2015
- Worked with fellow researcher to develop discussion guide for online discussion board
- Led three-day online discussion board, including posting questions, responding to answers and asking probes
- Presented final synthesis and recommendations to client
Volunteer through Olivetree Research |
Johnson & Johnson Vision Care
November 2014 – Present
- Worked with project team and client to craft Research Plan and Discussion Guide for in-home contextual inquiries
- Analyzed contextual inquiry and journal entry data
- Presented final synthesis and recommendations to client at ideation workshop
Contractor through Kaleidoscope |
Garber Connect
October 2014 – November 2014
- Recruited and conducted 20 customer phone interviews to gauge overall satisfaction, market positioning and desired methods of communications
- Performed competitive analysis (secondary research) via competitors’ websites
- Presented marketing strategy document to client to assist in rebranding and market positioning efforts
Contractor through TDH Marketing |
Vantiv
July 2013 – October 2014
- Long-term contractor on a new B2B application development team
- Performed qualitative customer research in the form of contextual inquiry, interviews, usability testing and concept sharing
- Collected quantitative data through customer surveys
- Analyzed and synthesized all research findings in order to make recommendations to the design, product and development teams
Contractor through Redstitch Design
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Association of Zoos & Aquariums
August 2014 – September 2014
- Contacted and followed up with zoo and aquarium key contacts to schedule phone interviews
- Analyzed and synthesized findings of 60+ interviews
- Presented key findings in polished, well-organized slide deck for presentation to client under tight timelines
Contractor through RL Repass & Partners
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MA Thesis Project
January 2009 – March 2010
- Created discussion guides and research plans for original primary research
- Interviewed nine Appalachian storytellers to analyze how they craft traditional stories into commercially-viable products for the modern world
- Analyzed dozens of hours of individual interviews and group discussions to determine how traditional arts carry social, psychological, cultural and fiscal value in 21st-century America
Published co-authored article in academic journal Appalachian Journal, delivered MA capstone thesis project and presented paper at the Appalachian Studies Association 2010 annual meeting. |
Grace Foods
January 2013 – March 2013
- Performed in-depth analysis and synthesis of 12 focus groups geared towards new product development in the beverage sector
- Delivered both executive summary and detailed versions of report findings to client, including research-backed new product recommendations
Contractor through Market Analytics International |
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