Skills

In my professional career, I’ve been fortunate to get involved with projects in a wide variety of capacities and in many different industries. I’ve been learning what I’m good at, how I best fit into project teams and how I want to shape my freelance career into the future.

A Sampling of My Capabilities

Communications
  • Copywriting – Digital & Print

  • Content Strategy

  • SEO Analysis & Integration

  • Editing – Digital & Print

  • Blog Writing
  • Technical Writing

  • Entering Content into CMS
  • Internal Communications

  • Digital Customer Communications

Qualitative Research & Analysis
  • Development of Discussion Guides & Research Plans

  • Conducting IDIs
  • Report Writing

  • User Behavior Research

  • Persona Development & Mapping

  • Journey Mapping

  • Usability Testing

  • Focus Group Research
  • Recruitment
Marketing
  • Digital Marketing Strategy

  • Competitive Analysis
  • Content Marketing

  • Inbound Marketing

  • Project Management

  • Competitive Analysis

  • Social Media Management

  • Go-To-Market Strategy

  • Non-Profit Marketing Strategy

  • Retail Marketing Strategy

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