3 Ways to Make Your Non-Profit Resonate With Supporters


I’ve been involved with non-profits in some capacity for practically my whole life–since my aunt and uncle (with whom I’ve very close) started working in Nicaragua in Central America when I was just 4. They founded the Tin Roof Foundation in the mid-1990s, a 501(c)(3) that is dedicated to equipping kids, young people and families with the skills and tools they need to become self-sufficient, productive members of their communities.

Really in the past 5 years, I have become even more involved with Tin Roof through co-running our Facebook page, developing and executing the marketing and social media strategy for our annual fundraiser and working at the event. Here are 3 ways to make the stories your non-profit tells resonate better with your supporters.

#1: Make It Personal

People love personal stories. When it comes to non-profits–especially those that work in other countries–most donors will never meet the beneficiaries. So, telling personal stories and sharing photos is a super effective way to connect donors to beneficiaries.

#2: Make It Relevant

At the end of the day, we are all human and have the same basic needs: food, shelter, security, love. Making the stories personal also helps to make a foundation’s work relevant to donors–since they can more easily connect with a person whose life has aspects that parallels their own. For example, a mother in the U.S. with a baby and a toddler can connect with a Nicaraguan mother with children of similar ages and, therefore, facing similar challenges of raising and caring for multiple children.

#3: Make It Poignant

When you’re sharing stories about individuals your non-profit helps, making those stories personal and relevant will help to also make them poignant. The stories you share should be touching and impactful. Here at the Tin Roof Foundation, we share the following types of stories that seem to resonate well with our supporters:

  • Young people who have been able to attend secondary school, university or trade school thanks to the support of Tin Roof.
  • Individuals who have been able to start a small business, such as basket weaving, jewelry making or chia plant growing, thanks to the support of Tin Roof.
  • Children who have faced and conquered a debilitating medical condition thanks to Tin Roof, that would have otherwise likely have gone untreated.