2016…off to a great start!

typewriter

I’m way past due for a blog post, so I thought I would write a quick post on what I’ve been up to in 2016 so far. I hope everyone else’s new year is going just as well!

I continue to work as a contract content specialist for my longest-term customer Vantiv, creating Help articles, training content (such as how-to video scripts and PPT decks) and marketing support for their revamped customer-facing payments processing platform, Vantiv iQ. It’s been a huge undertaking; I’ve been on the project since July 2013 when I was brought on to conduct user research in the field. I feel privileged to still be working with the team, and am looking forward to this project coming full circle later this year.

I’ve also been engaged by Vantiv’s Marketing department to write a regular, year-long blog series. I write 20+ research-based blog posts per month about topics of interest to merchants that process electronic payments, including credit and debit cards, EMV chip cards, digital wallet, mobile payments and NFC payments.

While the above two Vantiv projects are a close to 40-hour-per-week commitment, I also continue to support a variety of smaller projects for other clients, including:

  • Serving as a writer on the large website refresh project for Riley Hospital for Children at Indiana University Health. I have refreshed web copy for 5 service lines so far, and continue to be brought in on more content as needed.
  • Serving as project manager and writer for the website refresh of Chicago-based genetic testing company Insight Medical Genetics.
  • Serving as content strategist and writer for the major overhaul of the 1,000+ page intranet site of Intuit.

Let’s work together in 2016! If you need freelance writing, editing or content strategy support, shoot me an email today: danielle.quales@gmail.com.

Apples & Oranges

B2B_B2C

I’ve been fortunate to have been able to get involved in some B2C projects lately–both on the research and writing fronts. The new B2C projects have been mostly in the CPG industry and, interestingly, the target for most of these projects has been the same: mom. Wow, what a very different audience than the payments processing customers for whom I’ve been researching, designing and writing since July 2013 at Vantiv!

I’m always thankful for the great volume of B2B projects I’ve had over the past 2 years of freelancing, but have been eager to expand my skills into the consumer side of things. Writing for consumers is so incredibly different than writing for B2B industries. I really like that image I found for this blog; the old “apples and oranges” adage is certainly applicable here.

Much of the B2B writing I’ve done is more on the technical writing side–like a whole lot of system documentation and instructions at Vantiv. In that kind of writing, getting your point across very clearly and efficiently is most important. In consumer-facing writing these characteristics, of course, continue to be important–but it’s also key that your writing grabs the attention of your audience. For virtually every product or service consumer marketing is trying to sell, the competition is stiff. B2C marketers have literally mere seconds to capture their target audience’s time and attention. With the continual onslaught of information in today’s technological age, consumers’ attention span has grown increasingly short.

This kind of short-form writing has been a new challenge for me–one that I’m excited to tackle and know that I am improving in with each day! I hope to continue to take on a wide variety of projects throughout 2015–and beyond.